The Right Jeweler Can Make the Difference

It’s that special time of year. Maybe it is your wife’s birthday, your anniversary, or Christmas. Or perhaps, for no special reason at all, you have a desire to show the person you love just how much they mean to you. There is a reason that the words “you can’t go wrong with jewelry” became a cliché. There is perhaps no more beautiful expression of love than just the right piece of jewelry, and finding exceptional jewelers in Michigan can make that happen.

What exactly makes one jeweler better than another? You may be tempted to think that they are all the same. They all carry the same basic pieces, don’t they? Maybe you believe that the only difference between jewelers is the price at which they are willing to sell their wares. But nothing could be farther from the truth.

Differences in Quality

First, of course, you must consider quality. This holds true of all jewelry, but it is easy to see in diamonds. Most people know that not all diamonds are the same. You may be able to find a store that appears to have fantastic deals, but are those deals really a good value? For instance, when looking at diamonds it is helpful to understand that color and clarity greatly affect their brilliance, as well as their value. Colorless diamonds are more rare and therefore, more valuable. Clarity is also a big factor. Diamonds can be flawless, but it is rare. Normally there is some type of blemish on or in the stone, and the intensity and number of blemishes will affect the value of the stone. So you may be able to get that diamond ring at a bargain store for $200 less, however, if it has a yellow tint and multiple blemishes, it can be far less radiant.

Educate and Assist

Good jewelers in Michigan will take the time to explain this to the novice. They are excited about what they do, and are delighted to share their wisdom. They will give personal attention to customers looking to them to help choose a gift that will make just the right statement. Even more important may be the jeweler’s ability and desire to help a customer create a one-of-a-kind custom piece. Imagine giving that gift to your wife and telling her it is a custom piece you designed especially for her! Custom pieces can sometimes be less expensive than stock jewelry, so it never hurts to ask about the possibilities.

Shop Jewelers Before You Shop Jewelry

So in the end, finding good jewelers in Michigan should be the place to start. Don’t be afraid to spend time in a few shops asking questions. If they rush you, or don’t seem particularly interested in teaching you anything, then chances are it’s just a job to them. But if the jeweler shows a passion for their gems, and a genuine desire to share their knowledge with you, then you may just have struck gold.